At the same time as a look at the first template wireframes we also got a sneak peek at the mood board for our creative direction. Did I tell You about the Territory - if I didn't I should have. Sorry.
The territory that we have for the project is perfect. It addresses exactly what we need from the site. This is a public blog, so I can't go into too much detail, but you can feel comfortable that we have a territory and it's the right territory.
Anyway - we saw the draft mood board and it was spot on for our target consumer Paul but I'm not sure it worked for Antonella and we need something that will work for everyone.
I think it just needs a few tweaks but it goes back to gender differences and the fact that men and women want different things from a web experience.
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