Just a little update; the Choose-O-Tron, otherwise known as Choose-O-Matic, is now the Car Range Explorer.
There is no promise that this will stick, especially if consumers get to do some testing.
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2007
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June
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- Choose-O-Tron-O-Matic
- The blogger's dilemma
- Easy Peasy
- Terminology
- Mr Creosote eats a wafer thin mint
- Nothing ventured, nothing gained
- Choose-O-Matic and fluffy stuff
- Choose-O-Matic and Vortex of Doom
- Health warning
- Search Engines
- Mood board and Territory
- First template
- Choose-O-Matic
- We have a winner!
- Gender research presentation
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June
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2 comments:
Isn't "explorer" a bit overused? Firstly, it's already a car model. Secondly, hasn't ten years of Microsoft made us a bit sick of the word? Why not shorten "range explorer" to "ranger"? Oh.
A name is a "representation" or "label" or "evocation" of what something is, not necessarily a "description". What I'm really saying is that I preferred "Choose-o-Tron" :)
OK, maybe we can solicit opinion. I may utilise the poll feature that I've just discovered. Options so far:
Choose-O-Matic
Choose-O-Tron
Car Range Explorer
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