e-learning

Had a great meeting with UpFront yesterday. For those of you who haven't encountered them, they're our supplier for dealer e-learning.

We have so many parts of the company preparing assets for delivery via all sorts of different channels that sometimes it can be difficult to keep track.

We were impressed by the e-learning tool, and especially by their turnaround times.

It was interesting to see that the films we are using of our latest models have originated with UpFront. One of the main reasons I wanted us to meet was to try and develop a more efficient way of sharing assets. It's a little adhoc at the moment but with better planning we can influence the UpFront creative work so that their material can be used for more than just dealer training.

A lot of the language used in copy for dealer training could easily be used in other channels like the National Web Portal. The great thing about consistency between copy used for dealers and copy used online for customers is that hopefully when the customer meets the salesperson, they're talking the same language.

I was also very impressed with the nifty flash editor they have developed. If any of you have any feedback on this tool I'd be interested.