Try this:
Open Google.
Type failure into the search box.
Hit "I'm feeling lucky".
Wednesday, June 6, 2007
Tuesday, June 5, 2007
Mood board and Territory
At the same time as a look at the first template wireframes we also got a sneak peek at the mood board for our creative direction. Did I tell You about the Territory - if I didn't I should have. Sorry.
The territory that we have for the project is perfect. It addresses exactly what we need from the site. This is a public blog, so I can't go into too much detail, but you can feel comfortable that we have a territory and it's the right territory.
Anyway - we saw the draft mood board and it was spot on for our target consumer Paul but I'm not sure it worked for Antonella and we need something that will work for everyone.
I think it just needs a few tweaks but it goes back to gender differences and the fact that men and women want different things from a web experience.
The territory that we have for the project is perfect. It addresses exactly what we need from the site. This is a public blog, so I can't go into too much detail, but you can feel comfortable that we have a territory and it's the right territory.
Anyway - we saw the draft mood board and it was spot on for our target consumer Paul but I'm not sure it worked for Antonella and we need something that will work for everyone.
I think it just needs a few tweaks but it goes back to gender differences and the fact that men and women want different things from a web experience.
First template
Yesterday we took a look at the wireframes for the first template.
It's looks good, I think.
I discovered that it's really difficult for my brain to work with wireframes. I need pictures to make it come alive. To be honest, I need moving pictures.
We have a plan for something that's dynamic and interactive and static wireframes displayed in PowerPoint just don't do the plans justice.
It's looks good, I think.
I discovered that it's really difficult for my brain to work with wireframes. I need pictures to make it come alive. To be honest, I need moving pictures.
We have a plan for something that's dynamic and interactive and static wireframes displayed in PowerPoint just don't do the plans justice.
Choose-O-Matic
Now over my dead body will we actually call this application Choose-O-Matic, but at the same time as we saw the Navigation we saw the thinking behind the Choose-O-Matic (a working title only - honestly).
The Choose-O-Matic will help users who are new to us, and unfamilar with the range.
It's interesting. It's definitely different. And secretly...I would like to call it Choose-O-Matic. But don't tell anyone I said that.
The Choose-O-Matic will help users who are new to us, and unfamilar with the range.
It's interesting. It's definitely different. And secretly...I would like to call it Choose-O-Matic. But don't tell anyone I said that.
Monday, June 4, 2007
We have a winner!
We have a name: ENGInE – European Next Generation Interactive Experience
Congratulations to Inga Nordby at Wunderman. A prize will be winging its way to you.
Congratulations to Inga Nordby at Wunderman. A prize will be winging its way to you.
Tuesday, May 15, 2007
Navigation
We went through the draft navigation proposal this week.
What we saw was different but conventional, if that makes sense, which it probably doesn't.
It was similar to the current nav. but also very different.
I think that's a good solution.
We'll have the surprise of something that's new but the comfort of something that's familar.
What we saw was different but conventional, if that makes sense, which it probably doesn't.
It was similar to the current nav. but also very different.
I think that's a good solution.
We'll have the surprise of something that's new but the comfort of something that's familar.
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