Flux - in a state of

You could call it indecision and you'd probably be right.

I'm just having the wobbles about Help Me Choose. We've dithered and we've mithered and today Brendan and I took some half strength brave pills.

The thing is I'm not sure we've gone far enough.

I didn't roll over and I didn't relent without good reason though. It's easier, from the business perspective, to build complicated and strip stuff later if necessary than to build simple and add complexity later.

So on this one I'm sticking to the spec, but I'm not stuck like glue.

I can't wait for the gorillas to have a play (and yes I know it's guerillas but I don't get to make the chimpanzee joke unless I spell it gorillas).

The gender agenda

I've read 'Men are from Mars and Women are from Venus' and over the last week I've been aware of media coverage (particularly Guardian and Radio 4) of Deborah Cameron's book 'The Myth of Mars and Venus.'

It seems John Gray was writing a lot of tosh when he penned his book citing the many gender differences that are now part of our everyday vernacular.

Anyway, as I read around the subject I found a cool website.

The Gender Genie takes text (about 500 words) and analyses it so that it can guess your gender.I selected a couple of my blogs that didn't make it obvious I was female and cut and paste.

Guess what - I'm a man, but only just. The analysis produced a score of 652 for male and 640 for female.

I'm not quite sure what to think, or how to react.

Ireland

Ireland are our pilot market and I'm there now, having taken them through the 'where we are now' presentation which also starts to touch on the what we need to do next and planning for next year.

The term pilot market seems to be quite adventurous, quite exciting, quite daring.

And alternative term, and one I've encountered today is the concept of Ireland being guinea pigs. Now this has an altogether less glamourous feel. Being a guinea pig almost implies an element of being a victim. I wonder if the terminolgy reflects the level of nervousness being felt right now - the fear of the unknown. Maybe I need to work on improving confidence and a measure of my success in this regard might be to look at the terminology used.

If Ireland view themselves as adventurous pilots in six months time, I will have succeeded.

Progress

Well I've now caught up with the stuff that happened while I was away and I've attended numerous reviews of creative.

Homepage creative is agreed and looking spectacular.

Dealer Locator is looking amazing and the functionality is smarter than the current solution.

Help Me Choose is work in progress but is looking really good.

I have a flash demo of the homepage - if you want a walkthrough let me know.